Last Sacrifice Chapter Twenty-one

I DIDN'T GET TO DRIVE. â€Å"General' Sydney didn't either, much to her outrage, though Dimitri did some fast- talking to explain why. It all started when Victor discovered his car was having â€Å"engine trouble.' He wasn't very happy about that. He made no accusations, but I think everyone there–even Sonya and Robert–could guess the malfunction wasn't coincidental. This meant we all had to pile in the CR-V, which hadn't been designed to seat so many people–which was why Dimitri had come up with a creative seating plan. Of course, one of those â€Å"seats' turned out to be the cargo space in the back. It was good-sized, but when Sydney learned it was her seat, she accused Dimitri of adding insult to the injury of taking her keys. I wouldn't tell her so, but putting her back there was a sound choice. Dimitri's seating chart was configured to minimize threats inside the car. Dimitri drove, with Robert going shotgun, and me between Victor and Sonya in the backseat. This put a guardian in each row, separated the brothers, and kept the spirit users apart too. When I argued that he and I could switch spots and still maintain the same security, Dimitri pointed out that having me at the wheel wouldn't be safe if I had to suddenly flip to Lissa's mind. It was a fair point. As for Sydney †¦ well, she was neither a threat nor a fighting force, so she got offloaded to the back. And speaking of dead weight †¦ â€Å"We have got to get rid of Victor and Robert now,' I murmured to Dimitri, as we loaded the CR-V with groceries and our meager luggage (further reducing Sydney's space, much to her outrage). â€Å"They've done what we needed. Keeping them is dangerous. It's time to turn them over to the guardians.' The brothers wanted to continue on with us in order to find Lissa's sibling. We were letting them–but not out of generosity. We simply couldn't let them out of our sights yet. â€Å"Agreed,' Dimitri said, frowning slightly. â€Å"But there's no good way to do it. Not yet. We can't leave them tied up beside the road; I wouldn't put it past them to escape and hitchhike. We also can't turn them in ourselves, for obvious reasons.' I set a bag inside the car and leaned against the bumper. â€Å"Sydney could turn them in.' Dimitri nodded. â€Å"That's probably our best bet–but I don't want to part with her until we get to †¦ well, wherever we're going. We might need her help.' I sighed. â€Å"And so, we drag them along.' â€Å"Afraid so,' he said. He gave me wary look. â€Å"You know, when they are in custody, there's a very good chance they'll have quite a story to tell the authorities about us.' â€Å"Yeah.' I'd been thinking about that too. â€Å"I guess that's a problem for later. Gotta deal with the immediate problems first.' To my surprise, Dimitri smiled at me. I would have expected some prudent, wise remark. â€Å"Well, that's always been our strategy, hasn't it?' he asked. I smiled in return, but it was short-lived, once we hit the road. Mercifully, Victor wasn't his usual annoying chatty self–which I suspected was because he was growing weak from lack of blood. Sonya and Robert had to be feeling the same way. This was going to be a problem if we didn't get a feeder soon, but I didn't know how we were going to pull that off. I had the impression Sydney hadn't realized any of this yet, which was just as well. Being a human among a group of hungry vampires would certainly make me nervous. She was actually probably safer sequestered in the back from everyone else. Sonya's directions were vague and very need-to-know. She only gave us short-term information and often wouldn't warn about a turn until we were right on top of it. We had no idea where we were going or how long it would take. She scanned a map and then told Dimitri to go north on I-75. When we asked how long our trip would take, her response was: â€Å"Not long. A few hours. Maybe more.' And with that mysterious explanation, she settled back in her seat and said no more. There was a haunted, pensive expression on her face, and I tried to imagine how she felt. Only a day ago she'd been Strigoi. Was she still processing what had happened? Was she seeing the faces of her victims as Dimitri had? Was she tormenting herself with guilt? Did she want to become Strigoi again? I left her alone. Now wasn't the time for therapy. I settled back, preparing myself to be patient. A tingle of consciousness suddenly sparked in the bond, shifting my attention inward. Lissa was awake. I blinked and looked at the dashboard clock. Afternoon for humans. The Moroi at Court should have been long asleep by now. But no, something had awakened her. Two guardians stood at her door, faces impassive. â€Å"You have to come with us,' one of them said. â€Å"It's time for the next test.' Astonishment filled Lissa. She'd known the next test was â€Å"coming soon' but hadn't heard any further details since returning from the endurance test. That trip had taken place during the Moroi night too, but she'd at least had fair warning. Eddie stood nearby in her room, having replaced my mother as Lissa's protection a few hours ago. Christian sat up in Lissa's bed, yawning. They hadn't gotten hot and heavy, but Lissa liked having him around. Snuggling with her boyfriend while Eddie was in the room didn't seem as weird to her as it did when my mom was there. I didn't blame her. â€Å"Can I change?' Lissa asked. â€Å"Be quick,' said the guardian. She grabbed the first outfit she could and hurried to the bathroom, feeling confused and nervous. When she came out, Christian had pulled on his jeans already and was reaching for his T-shirt. Eddie meanwhile was sizing up the guardians, and I could guess his thoughts because I would have shared the same ones. This wakeup call seemed official, but he didn't know these guardians and didn't totally trust them. â€Å"Can I escort her?' he asked. â€Å"Only as far as the testing area,' said the second guardian. â€Å"What about me?' asked Christian. â€Å"Only as far as the testing area.' The guardians' answers surprised me, but then, I realized it was probably common for monarch candidates to go to their tests with entourages–even unexpected tests in the middle of the night. Or maybe not so unexpected. The Court's grounds were virtually deserted, but when her group reached their destination–a small, out of the way section of an old brick building–she had to pass several groups of Moroi lining the halls. Apparently, word had gotten out. Those gathered stepped aside respectfully. Some–probably advocates of other families–gave her scowls. But lots of other people smiled at her and called out about â€Å"the dragon's return.' A few even brushed their hands against her arms, as though taking luck or power from her. The crowd was much smaller than the one who'd greeted her after the first test. This eased her anxiety but didn't shake her earlier resolve to take the tests seriously. The faces of the onlookers shone with awe and curiosity, wondering if she might be the next to rule them. A doorway at the end of the hall marked the conclusion of her journey. Neither Christian nor Eddie needed to be told that this was as far as they could go. Lissa glanced at the two of them over her shoulder before following one of the guardians inside, taking comfort from her loved ones' supportive faces. After the epic adventure of the first test, Lissa expected something equally intimidating. What she found instead was an old Moroi woman sitting comfortably in a chair in a mostly empty room. Her hands were folded in her lap, holding something wrapped in cloth. The woman hummed, seeming very content. And when I say old, I mean she was old. Moroi could live until their early 100s, and this woman had clearly crossed that mark. Her pale skin was a maze of wrinkles, and her gray hair was wispy and thin. She smiled when she saw Lissa and nodded toward an empty chair. A small table sat beside it with a glass pitcher of water. The guardians left the women alone. Lissa glanced around her surroundings. There were no other furnishings, though there was a plain door opposite the one she had come through. She sat down and then turned toward the old woman. â€Å"Hello,' said Lissa, trying to keep her voice strong. â€Å"I'm Vasilisa Dragomir.' The woman's small smile grew, showing her yellowed teeth. One of her fangs was missing. â€Å"Always such manners in your family,' she croaked. â€Å"Most people come in here and demand we get down to business. But I remember your grandfather. He was polite during his test as well.' â€Å"You knew my grandfather?' exclaimed Lissa. He had died when she was very, very young. Then, she picked up another meaning in the woman's words. â€Å"He ran for king?' The woman nodded. â€Å"Passed all his tests. I think he would have won the election, if he hadn't withdrawn at the last moment. After that, it was a coin's toss between Tatiana Ivashkov and Jacob Tarus. Very close, that one. The Taruses still hold a grudge.' Lissa had never heard any of this. â€Å"Why'd my grandfather withdraw?' â€Å"Because your brother had just been born. Frederick decided he needed to devote his energy to his fledgling family, instead of a nation.' Lissa could understand this. How many Dragomirs were there back then? Her grandfather, her father, and Andre–and her mother, but only by marriage. Eric Dragomir hadn't had any brothers or sisters. Lissa knew little about her grandfather, but in his place, she decided that she too would have rather spent time with her son and grandson, instead of listening to the endless speeches Tatiana had had to deal with. Lissa's mind had wandered, and the old woman was watching her carefully. â€Å"Is †¦ this the test?' asked Lissa, once the silence had gone on too long. â€Å"Is it, like, an interview?' The old woman shook her head. â€Å"No. It's this.' She unwrapped the object in her lap. It was a cup–a chalice or a goblet. I'm not sure which. But it was beautiful, made of silver that seemed to glow with its own light. Blood-red rubies were scattered along the sides, glittering with each turn of the cup. The woman regarded it fondly. â€Å"Over a thousand years old, and it still gleams.' She took the pitcher and filled the chalice with water while Lissa and I processed the words. A thousand years? I was no metal expert, but even I knew silver should have tarnished in that time. The woman held out the cup to Lissa. â€Å"Drink from it. And when you want to stop, say'stop.† Lissa reached for the cup, more confused than ever by the odd instructions. What was she supposed to stop? Drinking? As soon as her fingers touched the metal, she understood. Well, kind of. A tingle ran through her, one she knew well. â€Å"This is charmed,' she said. The old woman nodded. â€Å"Infused with all four elements and a spell long since forgotten.' Charmed with spirit too, thought Lissa. That too must have been forgotten, and it put her on edge. Elemental charms had different effects. Earth charms–like the tattoo she'd been given–were often tied with minor compulsion spells. The combination of all four in a stake or ward provided a unified blast of life that blocked the undead. But spirit †¦ well, she was quickly learning that spirit charms covered a wide range of unpredictable effects. The water no doubt activated the spell, but Lissa had a feeling that spirit was going to be the key player. Even though it was the power that burned in her blood, it still scared her. The spell woven into this cup was complex, far beyond her skills, and she feared what it would do. The old woman stared unblinkingly. Lissa hesitated only a moment more. She drank. The world faded away, then rematerialized into something completely different. She and I both recognized what this was: a spirit dream. She no longer stood in the plain room. She was outdoors, wind whipping her long hair in front of her face. She brushed it aside as best she could. Other people stood around her, all of them in black, and she soon recognized the Court's church and graveyard. Lissa herself wore black, along with a long wool coat to protect against the chill. They were gathered around a grave, and a priest stood near it, his robes of office offering the only color on that gray day. Lissa took a few steps over, trying to see whose name was on the tombstone. What she discovered shocked me more than her: ROSEMARIE HATHAWAY. My name was carved into the granite in regal, elaborate font. Below my name was the star of battle, signifying that I'd killed more Strigoi than could be counted. Go me. Beneath that were three lines of text in Russian, Romanian, and English. I didn't need the English translation to know what each line said because it was standard for a guardian's grave: â€Å"Eternal Service.' The priest spoke customary funeral words, giving me the blessings of a religion I wasn't sure I believed in. That was the least weird thing here, however, seeing as I was watching my own funeral. When he finished, Alberta took his place. Lauding the deceased's achievements was also normal at a guardian's funeral–and Alberta had plenty to say about mine. Had I been there, I would have been moved to tears. She concluded by describing my last battle, how I'd died defending Lissa. That actually didn't weird me out so much. I mean, don't get me wrong. Everything going on here was completely insane. But, reasonably speaking, if I was actually watching my own funeral, it made sense that I would have died protecting her. Lissa didn't share my feelings. The news was a slap in the face to her. She suddenly became aware of a horrible empty feeling in her chest, like part of her was gone. The bond only worked one way, yet Robert had sworn losing his bondmate had left him in agony. Lissa understood it now, that terrible, lonely ache. She was missing something she'd never even known she'd had. Tears brimmed in her eyes. This is a dream, she told herself. That's all. But she'd never had a spirit dream like this. Her experiences had always been with Adrian, and the dreams had felt like telephone calls. When the mourners dispersed from the graveyard, Lissa felt a hand touch her shoulder. Christian. She threw herself gratefully into his arms, trying hard to hold back sobs. He felt real and solid. Safe. â€Å"How did this happen?' she asked. â€Å"How could it have happened?' Christian released her, his crystal-blue eyes more serious and sorrowful than I'd ever seen. â€Å"You know how. Those Strigoi were trying to kill you. She sacrificed herself to save you.' Lissa had no memory of this, but it didn't matter. â€Å"I can't †¦ I can't believe this is happening.' That agonizing emptiness grew within her. â€Å"I have more bad news,' said Christian. She stared in astonishment. â€Å"How could this get any worse?' â€Å"I'm leaving.' â€Å"Leaving †¦ what? Court?' â€Å"Yes. Leaving everything.' The sadness on his face grew. â€Å"Leaving you.' Her jaw nearly dropped. â€Å"What †¦ what's wrong? What did I do?' â€Å"Nothing.' He squeezed her hand and let it go. â€Å"I love you. I'll always love you. But you are who you are. You're the last Dragomir. There'll always be something taking you away †¦ I'd just get in your way. You need to rebuild your family. I'm not the one you need.' â€Å"Of course you are! You are the only one! The only one I want to build my future with.' â€Å"You say that now, but just wait. There are better choices. You heard Adrian's joke. â€Å"Little Dragomirs'? When you're ready for kids in a few years, you're going to need a bunch. The Dragomirs need to be solid again. And me? I'm not responsible enough to handle that.' â€Å"You'd be a great father,' she argued. â€Å"Yeah,' he scoffed, â€Å"and I'd be a big asset to you too–the princess married to the guy from the Strigoi family.' â€Å"I don't care about any of that, and you know it!' She clutched at his shirt, forcing him to look at her. â€Å"I love you. I want you to be part of my life. None of this makes sense. Are you scared? Is that it? Are you scared of the weight of my family name?' He averted his eyes. â€Å"Let's just say it's not an easy name to carry.' She shook him. â€Å"I don't believe you! You're not afraid of anything! You never back down.' â€Å"I'm backing down now.' He gently removed himself from her. â€Å"I really do love you. That's why I'm doing this. It's for the best.' â€Å"But you can't †¦' Lissa gestured toward my grave, but he was already walking away. â€Å"You can't! She's gone. If you're gone too, there'll be no one †¦' But Christian was gone, disappearing into fog that hadn't been there minutes ago. Lissa was left with only my tombstone for company. And for the first time in her life, she was really and truly alone. She had felt alone when her family died, but I'd been her anchor, always at her back, protecting her. When Christian had come along, he too had kept the loneliness away, filling her heart with love. But now †¦ now we were both gone. Her family was gone. That hole inside threatened to consume her, and it was more than just the loss of the bond. Being alone is a terrible, terrible thing. There's no one to run to, no one to confide in, no one who cares what happens to you. She'd been alone in the woods, but that was nothing like this. Nothing like it at all. Staring around, she wished she could go sink into my grave and end her torment. No †¦ wait. She really could end it. Say ‘stop,' the old woman had said. That was all it took to stop this pain. This was a spirit dream, right? True, it was more realistic and all- consuming than any she'd ever faced, but in the end, all dreamers woke up. One word, and this would become a fading nightmare. Staring around at the empty Court, she almost said the word. But †¦ did she want to end things? She'd vowed to fight through these trials. Would she give up over a dream? A dream about being alone? It seemed like such a minor thing, but that cold truth hit her again: I've never been alone. She didn't know if she could carry on by herself, but then, she realized that if this wasn't a dream–and dear God, did it feel real–there was no magic â€Å"stop' in real life. If she couldn't deal with loneliness in a dream, she never would be able to while waking. And as much as it scared her, she decided she would not back down from this. Something urged her toward the fog, and she walked toward it–alone. The fog should have led her into the church's garden. Instead, the world rematerialized and she found herself in a Council session. It was an open one, with a Moroi audience watching. Unlike usual, Lissa didn't sit with the audience. She was at the Council's table, with its thirteen chairs. She sat in the Dragomir seat. The middle chair, the monarch's chair, was occupied by Ariana Szelsky. Definitely a dream, some wry part of her thought. She had a Council spot and Ariana was queen. Too good to be true. Like always, the Council was in a heated debate, and the topic was familiar: the age decree. Some Council members argued that it was immoral. Others argued that the Strigoi threat was too great. Desperate times called for desperate actions, those people said. Ariana peered down the table at Lissa. â€Å"What does the Dragomir family think?' Ariana was neither as kind as she'd been in the van nor as hostile as Tatiana had been. Ariana was neutral, a queen running a Council and gathering the information she needed. Every set of eyes in the room turned toward Lissa. For some reason, every coherent idea had fled out of her head. Her tongue felt thick in her mouth. What did she think? What was her opinion of the age decree? She desperately tried to dredge up an answer. â€Å"I †¦ I think it's bad.' Lee Szelsky, who must have taken the family spot when Ariana became queen, snorted in disgust. â€Å"Can you elaborate, princess?' Lissa swallowed. â€Å"Lowering the guardian age isn't the way to protect us. We need †¦ we need to learn to protect ourselves too.' Her words were met with more contempt and shock. â€Å"And pray tell,' said Howard Zeklos, â€Å"how do you plan to do that? What's your proposal? Mandatory training for all ages? Start a program in the schools?' Again Lissa groped for words. What was the plan? She and Tasha had discussed it lots of times, strategizing this very issue of how to implement training. Tasha had practically pounded those details into her head in the hopes Lissa could make her voice heard. Here she was now, representing her family on the Council, with the chance to change things and improve Moroi life. All she had to do was explain herself. So many were counting on her, so many waiting to hear the words she felt so passionately about. But what were they? Why couldn't Lissa remember? She must have taken too long to answer because Howard threw his hands up in disgust. â€Å"I knew it. We were idiots to let a little girl on this Council. She has nothing useful to offer. The Dragomirs are gone. They've died with her, and we need to accept that.' They've died with her. The pressure of being the last of her line had weighed on Lissa since the moment a doctor had told her that her parents and brother had died. The last of a line that had empowered the Moroi and produced some of the greatest kings and queens. She'd vowed to herself over and over that she wouldn't disappoint that lineage, that she would see her family's pride restored. And now it was all falling apart. Even Ariana, whom Lissa had considered a supporter, looked disappointed. The audience began to jeer, echoing the call of removing this tongue-tied child from the Council. They yelled for her to leave. Then, worse still: â€Å"The dragon is dead! The dragon is dead!' Lissa almost tried again to make her speech, but then something made her look behind her. There, the twelve family seals hung on the wall. A man had appeared out of nowhere and was taking down the Dragomir's crest, with its dragon and Romanian inscription. Lissa's heart sank as the shouts in the room became louder and her humiliation grew. She rose, wanting to run out of there and hide from the disgrace. Instead, her feet took her to the wall with its seals. With more strength than she thought herself capable of possessing, she jerked the dragon seal away from the man. â€Å"No!' she yelled. She turned her gaze to the audience and held up the seal, challenging any of them to come take it from her or deny her her rightful place on the Council. â€Å"This. Is. Mine. Do you hear me? This is mine!' She would never know if they heard because they disappeared, just like the graveyard. Silence fell. She now sat in one of the medical examining rooms back at St. Vladimir's. The familiar details were oddly comforting: the sink with its orange hand soap, the neatly labeled cupboards and drawers, and even the informative health posters on the walls. STUDENTS: PRACTICE SAFE SEX! Equally welcome was the school's resident physician: Dr. Olendzki. The doctor wasn't alone. Standing around Lissa–who sat on top of an examination bed–were a therapist named Deirdre and †¦ me. Seeing myself there was pretty wacky, but after the funeral, I was just starting to roll with all of this. A surprising mix of feelings raced through Lissa, feelings out of her control. Happiness to see us. Despair at life. Confusion. Suspicion. She couldn't seem to get a hold of one emotion or thought. It was a very different feeling from the Council, when she just hadn't been able to explain herself. Her mind had been orderly–she'd just lost track of her point. Here, there was nothing to keep track of. She was a mental mess. â€Å"Do you understand?' asked Dr. Olendzki. Lissa suspected the doctor had already asked this question. â€Å"It's beyond what we can control. Medication no longer works.' â€Å"Believe me, we don't want you hurting yourself. But now that others are at risk †¦ well, you understand why we have to take action.' This was Deirdre. I'd always thought of her as smug, particularly since her therapeutic method involved answering questions with questions. There was no sly humor now. Deirdre was deadly earnest. None of their words made sense to Lissa, but the hurting yourself part triggered something in her. She looked down at her arms. They were bare †¦ and marred with cuts. The cuts she used to make when the pressure of spirit grew too great. They'd been her only outlet, a horrible type of release. Studying them now, Lissa saw the cuts were bigger and deeper than before. The kinds of cuts that danced with suicide. She looked back up. â€Å"Who †¦ who did I hurt?' â€Å"You don't remember?' asked Dr. Olendzki. Lissa shook her head, looking desperately from face to face, seeking answers. Her gaze fell on me, and my face was as dark and somber as Deirdre's. â€Å"It's okay, Liss,' I said. â€Å"It's all going to be okay.' I wasn't surprised at that. Naturally, it was what I would say. I would always reassure Lissa. I would always take care of her. â€Å"It's not important,' said Deirdre, voice soft and soothing. â€Å"What's important is no one else ever gets hurt. You don't want to hurt anyone, do you?' Of course Lissa didn't, but her troubled mind shifted elsewhere. â€Å"Don't talk to me like a child!' The loudness of her voice filled the room. â€Å"I didn't mean to,' said Deirdre, the paragon of patience. â€Å"We just want to help you. We want you to be safe.' Paranoia rose to the forefront of Lissa's emotions. Nowhere was safe. She was certain about that †¦ but nothing else. Except maybe something about a dream. A dream, a dream †¦ â€Å"They'll be able to take care of you in Tarasov,' explained Dr. Olendzki. â€Å"They'll make sure you're comfortable.' â€Å"Tarasov?' Lissa and I spoke in unison. This other Rose clenched her fists and glared. Again, a typical reaction for me. â€Å"She is not going to that place,' growled Rose. â€Å"Do you think we want to do this?' asked Deirdre. It was the first time I'd really seen her cool facade crumble. â€Å"We don't. But the spirit †¦ what it's doing †¦ we have no choice †¦' Images of our trip to Tarasov flashed through Lissa's mind. The cold, cold corridors. The moans. The tiny cells. She remembered seeing the psychiatric ward, the section other spirit users were locked up in. Locked up indefinitely. â€Å"No!' she cried, jumping up from the table. â€Å"Don't send me to Tarasov!' She looked around for escape. The women stood between her and the door. Lissa couldn't run. What magic could she use? Surely there was something. Her mind touched spirit, as she rifled for a spell. Other-Rose grabbed a hold of her hand, likely because she'd felt the stirrings of spirit and wanted to stop Lissa. â€Å"There's another way,' my alter ego told Deirdre and Dr. Olendzki. â€Å"I can pull it from her. I can pull it all from her, like Anna did for St. Vladimir. I can take away the darkness and instability. Lissa will be sane again.' Everyone stared at me. Well, the other me. â€Å"But then it'll be in you, right?' asked Dr. Olendzki. â€Å"It won't disappear.' â€Å"I don't care,' I told them stubbornly. â€Å"I'll go to Tarasov. Don't send her. I can do it as long as she needs me to.' Lissa watched me, scarcely believing what she heard. Her chaotic thoughts turned joyous. Yes! Escape. She wouldn't go crazy. She wouldn't go to Tarasov. Then, somewhere in the jumble of her memories †¦ â€Å"Anna committed suicide,' murmured Lissa. Her grasp on reality was still tenuous, but that sobering thought was enough to momentarily calm her racing mind. â€Å"She went crazy from helping St. Vladimir.' My other self refused to look at Lissa. â€Å"It's just a story. I'll take the darkness. Send me.' Lissa didn't know what to do or think. She didn't want to go to Tarasov. That prison gave her nightmares. And here I was, offering her escape, offering to save her like I always did. Lissa wanted that. She wanted to be saved. She didn't want to go insane like all the other spirit users. If she accepted my offer, she would be free. Yet †¦ on the edge or not, she cared about me too much. I had made too many sacrifices for her. How could she let me do this? What kind of friend would she be, to condemn me to that life? Tarasov scared Lissa. A life in a cage scared Lissa. But me facing that scared her even more. There was no good outcome here. She wished it would all just go away. Maybe if she just closed her eyes †¦ wait. She remembered again. The dream. She was in a spirit dream. All she had to do was wake up. Say â€Å"stop.' It was easier this time. Saying that word was the simple way out, the perfect solution. No Tarasov for either of us, right? Then, she felt a lightening of the pressure on her mind, a stilling of those chaotic feelings. Her eyes widened as she realized I had already started pulling away the darkness. ‘Stop' was forgotten. â€Å"No!' Spirit burned through her, and she threw up a wall in the bond, blocking me from her. â€Å"What are you doing?' my other self asked. â€Å"Saving you,' said Lissa. â€Å"Saving myself.' She turned to Dr. Olendzki and Deirdre. â€Å"I understand what you have to do. It's okay. Take me to Tarasov. Take me where I won't hurt anyone else.' Tarasov. A place where real nightmares walked the halls. She braced herself as the office faded away, ready for the next part of the dream: a cold stone cell, with chains on the walls and people wailing down the halls†¦. But when the world put itself back together, there was no Tarasov. There was an empty room with an old woman and a silver chalice. Lissa looked around. Her heart was racing, and her sense of time was off. The things she'd seen had lasted an eternity. Yet, simultaneously, it felt like only a couple seconds had passed since she and the old woman had conversed. â€Å"What †¦ what was that?' asked Lissa. Her mouth was dry, and the water sounded good now †¦ but the chalice was empty. â€Å"Your fear,' said the old woman, eyes twinkling. â€Å"All your fears, laid out neatly in a row.' Lissa placed the chalice on the table with shaking hands. â€Å"It was awful. It was spirit, but it †¦ it wasn't anything I've seen before. It invaded my mind, rifling through it. It was so real. There were times I believed it was real.' â€Å"But you didn't stop it.' Lissa frowned, thinking of how close she had come. â€Å"No.' The old woman smiled and said nothing. â€Å"Am I †¦ am I done?' asked Lissa, confused. â€Å"Can I go?' The old woman nodded. Lissa stood and glanced between the two doors, the one she'd entered through and the plain one in the back. Still in shock, Lissa automatically turned toward the door she'd come through. She didn't really want to see those people lined up in the hall again but swore she'd put on a good princess face. Besides, there'd only been a fraction here compared to the group who'd greeted her after the last test. Her steps were halted when the old woman spoke again and pointed toward the back of the room. â€Å"No. That's for those who fail. You go out this door.' Lissa turned and approached the plain door. It looked like it led outdoors, which was probably just as well. Peace and quiet. She felt like she should say something to her companion but didn't know what. So, she simply turned the knob and stepped outside †¦ Into a crowd cheering for the dragon.

Grand Canyon Essay Essay

Although not a more prominent theme, the theme of things happening for a reason and changing your life was also shown in the movie Grand Canyon. Through my own life experiences and the through the experiences of others I too have learned that things do happen with reason and that things may not seem good right at the moment, but things will turn out right in the end. To me, the movie showed this theme, but more subliminally then up front. When times do look bad, have faith and know that things will turn out for the better and that there’s a reason for why things are the way they are. In the beginning of the movie we see that Mack gets into car trouble in the wrong side of town. As Mack is beginning to be harassed by a couple of gangsters, Simon comes to the rescue. Simon, the tow-truck driver tells the gangsters to back off, thus saving Mack’s life. Mack is therefore grateful of what Simon has done. Despite the fact that Mack could’ve gotten himself killed, Mack wised up and made a new friend. In another part in the movie Simon’s sister’s house was shot at (they live in the wrong part of town). At first, his sister decides to just stay there, but later moves into an apartment that Mack suggested they get. Then there was the part where Simon and Jane, a girl Mack set up with Simon hit it off right away after their first date. If you think real hard about it, all those things that happened never would’ve happened if that night Simon and Mack had not met. Even though it was a bad way to meet, things did turn out right. Everyone involved learned more about each other and themselves and everything did turn out for the better. As did the case with Mack’s wife, Claire. One day on one of Claire’s daily jogs she literally finds a baby behind some bushes. Claire takes the baby into her care and later plans to adopt the child. The child seems to be what Claire was missing all this time. The baby seemed to fill an emptiness she had. As these situations in the movie shows, there is reason for why things are the way they are and that in turn changes our lives completely. In my own life experiences, I’ve come to terms with my faith in God and the belief that things happen with reason and that God would not abandon you. My mom has also taught me and instilled that belief in me. In the past couple of years things have been on the rough for my family and I. Four years ago  my dad lost his stable job of about 10 years. During and throughout that period of about a year, money was somewhat a problem and with each new day my dad became more and more depressed as each job interview passed with no reply. During that time my mom, told us to believe and kept telling us that bad things do happen, but they only happen when something better is to come. About 2 years ago, Bell Canada employed my dad. His office was even closer than the old one and his new office was larger and my dad loved his new job. My mom was right. But that’s not where it all ends. A year and a half ago, my dad was transferred to a Mississauga branch. My dad hated the commute each morning and you could tell he wasn’t liking it there. They were understaffed there so he always worked overtime, and that meant leaving later from his already far workplace. He was stressed a whole lot. Once again, my mom told us that this is just a period of time that tests us and that things would turn out for the best. About a year ago today, my dad was transferred to one of Bell Canada’s downtown branches. My dad now works right in the Eaton Centre and my dad is so happy. Through just that whole ordeal I’ve learned first, how powerful prayer really is and second, that things do happen for a reason. When my dad first moved to Mississauga he was thinking of quitting and looking for a new job, if he had done that he wouldn’t have ended up where he was today. Through many other experiences I have learned that something very little can change your life forever and that God only gives you things He knows you can handle. It may seem like through my experiences I’ve learned two different things, but to me they go together. God communicates to us through many different ways, so does fate. The littlest things like going to the mall or going home can change our lives forever. More recently, was the terrorist attack in the U.S. In the news and from various other sources you hear stories about people who missed their train or slept in that morning and therefore missing out on the Trade Centre collapsing. Just missing out by a few seconds how just by being late could change your life forever. It also shows the power of fate, it wasn’t your time to pass on. As little as something may seem, it can alter your life in more ways than one. When your life seems out of place or when you’re going through rough times,  you’ve got to just remember that things always turn out for the better. If something good has passed you by now, something better for you is bound to be coming soon. Though you may not be optimistic something better is coming, you’ve got to believe so. That something better may not come big, but it will change your life forever.

Product-Market Growth Matrix Essay

Introduction Pizza Hut is based in Wichita, Kansas USA 19581. A woman and her two sons created pizza recipes. From here, a family friend advised the sons to open their own Pizza Parlor. 2. Pizza Hut is one of the flagship brands of Yum! Brands, Inc. , which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries 3. In India, Pizza Hut has 133 restaurants across 34 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum!is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country 4. Borrowing $600 from their mother, the two brothers purchased second-hand equipment and rented a small building on a busy intersection in Wichita, Kansas. The result of their efforts was the first Pizza Hut and the foundation for what would become the largest and the most successful pizza restaurant in the world 5. Pizza Hut franchisees exemplify the entrepreneurial spirit, which launched their system back in 1958. Through interest and initiative, the Pizza Hut system was able to develop new territories in the United States and overseas. Today, franchisees and joint-venture partnerships account for more than half of the Pizza Hut system’s total units. Their development on the international front is a good indication of the growth that has characterized their system. Following the opening of the first international restaurant in Canada in 1968, the Pizza Hut restaurants quickly appeared in Mexico, South America, Australia, Europe, the Far East and Africa. Today, Pizza Hut operates in more than 100 countries and territories throughout the world 6. When Pizza Hut opened its outlet in Baroda, Gujarat they firstly thought that they should make a new pizza to the recipe of the local style in order to attract the local population. g They decided to provide the pizza according to the customer’s taste of choice7. This essay aims to answering the following question: â€Å"Should Pizza Hut open a new outlet in Baroda? † 1. http://www. pizzahut. com/OurStory. aspx 2. http://www. pizzahut. com/OurStory. aspx 3. http://220. 226. 195. 78/pizzahut. co. in/about_us. php 4. http://220. 226. 195. 78/pizzahut. co. in/about_us.php 5. http://www. pizzahut. com/OurStory. aspx 6. http://www. pizzahut. com/OurStory. aspx 7. (Manager of Pizza Hut). Personal interview RESEARCH QUESTION Pizza Hut is an established brand all over India. To increase the growth of the new outlet, Pizza Hut recently set up a new market research on the outskirts of Baroda with the investment of __ Basically, Pizza Hut firms in India send Managers to spread proper awareness about their new outlet among the customers through different types of advertising and keep the customers informed about their advancements in current outlets 10. Commercially, I expect that the opening of the new branch will lead to an increase in sales in Baroda, Gujarat, and could increase the market share of Pizza Hut. For this reason, they want to be able to successfully market their new firm when it is commercially launched. As previously mentioned, to increase its growth and successfully market their upcoming outlet, Pizza Hut has been reviewing various promotion strategies like price reduction, to increase the price in their marketing budget and increase in number of staffs 11. So increasing the production by opening the new outlet and to increase the number of staff to work in both of the outlets is a strategy that Pizza Hut is strongly considering in order to increase their growth in the domestic market 12. 8. (Manager of Pizza Hut). Personal interview 9. (Manager of Pizza Hut). Personal interview 10. (Manager of Pizza Hut). Personal interview 11. (Manager of Pizza Hut). Personal interview THEORETICAL FRAME WORK The Growth of a business can be measured in many different ways such as assets, sales revenue, operating profit, market share, value added, and number of employees 13. As information of pizzas is involved, Pizza Hut believes that what they bring new in the market is not compared with any of the products of any another firm which is selling pizza’s14. I commercially expect that the opening of the new firm will lead to increase in sales in Baroda, Gujarat, and could increase the market share of Pizza Hut. Due to this, they want to be able to successfully market their new firm when it is commercially launched. Pizza Hut aims to convince the customers to set down their new business, (target market) 15. The other promotional method used by Pizza Hut and to spread the awareness about their new outlet is to do market research. I did the market research for Pizza Hut so that they can locate their new outlet where there are more potential consumers. High income group was also asked about the opening of a new outlet, before it is brought up in the market. Pizza Hut believes that the methods used to research on opening a new outlet take hold of the attention of the customers for long time, so that they can visit the outlet frequently16. For reasons mentioned above, growth is widely regarded as the most favorable method to increase the profit level. 12. http://www. tutor2u.net/business/presentations/strategy/businessgrowth/default. html 13. (Manager of Pizza Hut). Personal interview 14. _________ 15. (Manager of Pizza Hut). Personal interview 16. (Manager of Pizza Hut). Personal interview METHODOLOGY To reach a suitable conclusion, an in-depth qualitative and quantitative analysis shall be conducted by using different business tools to the primary data as well as the secondary data collected. The primary data contains the interview of the Manager of the Pizza Hut outlet which already exists, the opinion of the customers who visit the exiting outlet and a few other people. Market research: This will contain the content of the market research and what it entails. This was conducted by me. Analysis of market research: This will contain the graph and an explanation about how many people will visit the new outlet (assumption) from the old outlets daily earning. Swot analysis: This will contain the strength, weakness, opportunity, and threats of the business for opening the new outlet. Ansoff’s matrix: A model which identifies growth strategies for a business and it is based on an analysis of their products and their market. Pest-g: This will identify the political, economical, social and technological, as well as the environmental problem of the firm. Cost analysis: Cost analysis will be conducted to find out the quantifiable and unquantifiable cost involved in increasing the personal selling. MARKET RESEARCH Market research is the collection, collation and analysis of the data relating to the marketing and consumption of the goods and the services18. Market research helps in opening the new outlet, tells us were we stand in the market and how we can improve. How many times does the customer visit Pizza Hut? |Group of people |More than once a week |Once a week |Fortnight |Monthly or less | |Family |04 |20 |45 |25 | |College students |35 |50 |36 |19 | |Above 50 |00 |05 |36 |30 | |Teenagers |40 |45 |26 |17 | (18) Here the market research data is organized according to age group. |Market research done of the location |Yes |No | | |(%) |(%) | |Sayajigunj |66 |34 | |Karelibaug |68 |32 | [pic] Here I have conducted the market research for the two different areas and I have come to a conclusion that in Karelibaug there are 90% of people saying yes to open the new outlet 20. This is due to one outlet of Pizza Hut not providing delivery services to distant areas21. So if it is in that area then many people can visit the outlet and this will give more profit to Pizza Hut. As people from Fathegunj, Sayajigunj, city area and Karelibaug can visit as it will be nearer to them 22. 17. market research done by interviewing different people 18. business studies book by Dave hall pg 147 19. interviewing different age group of people 20. People gave reason that why in these two areas. 21. Told by the people staying in that area. ANALYSIS OF THE PRIMARY DATA The finding of the market research which I have done for Pizza Hut will be analyzed to identify specific market attributes such as the manner in which the customer will respond more. In addition to this, it will identify important information such as the effectiveness of the market research results given by the customers will be discovered. From this data, it will be possible to judge the weaknesses of Pizza Hut. Recommendations will then be made by me on methods which Pizza Hut can adopt to overcome these weaknesses. Once Pizza Hut overcomes these weaknesses, it will have a better chance to successfully market their new outlet, and at the same time increase the sales from their current outlet. The graph below compares the frequency of teenagers who visit Pizza Hut as opposed to college students. [pic] 22 The ratio of college student is more than teenagers23. This means that on an average, college students visit Pizza Hut more compared to the teenagers. This graph tells us how many families and those above 50 wish to go to Pizza Hut. [pic]24 22. market research done by interviewing different people 23. (Manager of Pizza Hut). Personal interview 24. market research done by interviewing different people SWOT ANALYSIS Swot analysis: swot analysis is an analysis of the internal strength and weaknesses and the external threats and opportunities that Pizza Hut faces. The swot analyses will illustrates how the external opportunities and the threats can be matched with the Pizza Hut’s internal strength and weaknesses to result in a set of possible strategic alternative. This would identify Pizza Hut’s distinctive competencies and the opportunities that the Pizza Hut is not currently taking a due to lack of appropriate resources swot means : S-strength W-weaknesses O- Opportunities T-threats Strength(S): these are the things which I observed, Pizza Hut and their staff do and which is the strength for them: They are well known for their pizzas 26. They provide good quality, taste and quick service 27. Their good service; grooming, cleanliness, and good interaction with the customers make customers want to visit them again 28. Due to their good taste and grooming, the other domestic pizza outlets try to compete and learn from Pizza Hut 29. Reputed brand, market excepted very easily, Due to the above, Pizza Hut makes good profit30. Pizza Hut has the ability to provide it’s customers with deals, offers and specials so that they can save money and get more value. This is a strength for the organization as it makes customers purchase more while receiving more value for their money. Customers use these vouchers and specials when ordering in bulk or for everyday orders. Weaknesses (W): these are the things which I observed and Pizza Hut does poorly and in which they can be affected are: During the weekends, Pizza Hut is full of customers, during that time the service is poor 31. There is little to no place for the people to sit who are waiting to be seated32. Availability of other multinational outlets like Mac Donald and Dominos will be the competitors of Pizza Hut too. 33 Opportunities (O): the directions which the business could take in future like: By opening a new outlet there will be an opportunity for growth of the business and development for employees34. If a person was previously employed by Pizza Hut and has passed the Pizza Hut course with the appropriate certificate, then they are able to receive double their salary35. Pizza Hut is a branded and a multi-national chain, therefore it allows staff salaries to be double that which is offered to other staff in other company’s36. Threats (T): the threats to a business arise from the activity of the competitors and failing to take opportunities like: Pizza Inn is the domestic pizza outlet in Baroda; both of them are doing very good profit-wise therefore Pizza Inn is a threat for Pizza Hut37. Pizza Inn is a well-known organization to the Baroda community as it also provides good quality and taste and this is a threat to Pizza Hut as this is one of Pizza Hut’s strengths. 25. business studies book by Dave hall pg 38 26. http://www. tutor2u. net/business/strategy/SWOT_analysis. htm 27. (Manager of Pizza Hut). Personal interview 28. (Manager of Pizza Hut). Personal interview 29. (Manager of Pizza Hut). Personal interview 30. (Manager of Pizza Hut). Personal interview 31. (Manager of Pizza Hut). Personal interview 32. (Manager of Pizza Hut). Personal interview 33. (Manager of Pizza Hut). Personal interview 34. interview taken while doing market research 35. (Manager of Pizza Hut). Personal interview 36. (Manager of Pizza Hut). Personal interview 37. (Manager of Pizza Hut). Personal interview 38. (Manager of Pizza Hut). Personal interview THE ANSOFFS MATRIX The ansoff matrix: The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy38. Ansoff’s matrix will allow the firm to consider the alternatives open to it for entering a new market or entering new product into the market39. Product | |Existing |New | |Existing |Market penetration |Product development | |New |Market development |diversification | Market Market penetration: market penetration is used to achieve the growth in the existing market with the existing product40. Market penetration uses the marketing mix to push the product which is gaining as much as market share and as quickly as possible41. Market penetration seeks to achieve four main objectives: Increase usage by existing customers, maintain or increase the market share of current products42. Pizza Hut is the branded outlet so that people use the substitute outlet less (Pizza Inn, u s pizza, Uncle Sam’s Pizza, and Dominos). Pizza Hut encourages customers to use their outlet more regularly by providing new taste to the customers43. Product development: this is concerned with marketing new or modified products in the market for the customers 44 like: Normal pizzas intend to act as a replacement for the new product which will be introduced45. Market development: this involves the marketing of the existing product in the new market such as: As Pizza Hut has one outlet already in the market, they will open a new outlet in Baroda but in a different area. They will introduce some new products when they open their new outlet. However, they will need to continue the marketing of their old and classic products along with the new products46. Diversification: this will occur when the product is developed for the new market. Diversification allows a business to move away from the trust upon the present market and product47. 38http://www. tutor2u. net/business/strategy/ansoff_matrix.htm 39oxford study course book by jo toy pg 32 39. http://www. tutor2u. net/business/strategy/ansoff_matrix. htm 40. business studies book by Dave hall pg 239 41. oxford study course book by jo toy pg 32 42. http://www. tutor2u. net/business/strategy/ansoff_matrix. htm 43. (Manager of Pizza Hut). Personal interview 44. (Manager of Pizza Hut). Personal interview 45. Manager of Pizza Hut). Personal interview 46. business studies book by Dave hall pg 239 PEST –G ANALYSIS Pest g: this will look at the external environment and the global factors that may or will affect a business. It can provide a quick and visual representation. It is usually divided into five external influences on a business-political, economic, social, and technological and green46. Political: this is concerned with how political developments, regionally, nationally and internationally might affect a business’s strategy47. Political development is not so relevant in this instance as Pizza Hut has an existing established branch which is not affected by this external factor, the political issues are not so important because they do have the outlet in India and Baroda. For opening the new outlet government factors are not important as it already has opened one outlet48. Economic: this might include the analysis of a variety of economic factors and their effect on business they include: consumer activity, economic variable, government policy, the effect of change in product and labor markets49. Pizza Hut’s outlet which is Baroda, Gujarat – has competitors in Baroda, Gujarat50 however, these are not Pizza Hut branches – they are other competitors such as Dominos and Pizza Inn. These have an economic external influence as it affects the consumer activity as customers may prefer to go to Dominos if there is better service, quality and price offered. The new place suggested trough market research, there mainly the people with their families and above 30 will visit. It is not that the youth’s wont visit but there are less youth’s in that area compare to the area where the current Pizza Hut is located. Social: how is Pizza Hut affected socially? It is not likely that Pizza Hut will be affected socially as each age group visit’s Pizza Hut51. Due to the location of the old Pizza Hut site (located near commercial places) it attracts a lot variety of consumers. The new site will be located in a suburb where there are families therefore the market will be families. When a whole family eats a meal at Pizza Hut, they tend to splurge on extras such as drinks and sides. This is positive for the organization in terms of profit. However, in Karelibaug, families won’t come daily or once a week to have pizza’s so it can be affected socially. Generally in the new outlet older segment people will visite. Technological: Businesses operate in a world of rapid technological change. The organization needs to regularly review the impact of new technologies upon their activities. The product can become old-fashioned quickly. The production method can become out of date52. Pizza Hut looks that how they are different from other firms such as Pizza Inn, Domino’s pizza, us pizza and many other domestic outlets for pizza’s. Even Mac Donald’s is a competitor. One technological factor which could effect the environment is how Pizza Hut creates its products such as the production line in which a pizza is made. 47. business studies book by Dave hall pg 38 48. business studies book by Dave hall pg 38 49. (Manager of Pizza Hut). Personal interview 50. business studies book by Dave hall pg 38 51. (Manager of Pizza Hut). Personal interview 52. (Manager of Pizza Hut). Personal interview53. business studies book by Dave hall pg 38 COST ANALYSIS Cost analysis is currently a some what controversial set of methods in program of evaluation one reason for the controversy is that these terms cover a wide range of method, but are often used interchangeably. There are two types of cost associated with hiring new place. They are fixed cost and variable cost. Both these cot will be identified to check the financial growth of the undergoing new outlet. Both are classified as below: Fixed cost Hiring charges foe the new place Salary of the staff Minimum hiring charges of telephone. Variable cost Production cost Office usage Approximately amount of profit for the new outlet May by through which you will be able to fine out pbit (profit before interest and tax), pbt (profit before tax), pat (profit after tax). | | |Per month |Per annum | |Sales | |1350 |16200 | |- variable | |60 |720 | | |contribution |1290 |15480 | |- fixed cost | |45 |540 | | |PBIT |1245 |14940 | |- interest | |78 |940 | | |PBT |1167 |14000 | |- tax | |350 |4200 | | |PAT |817 |9800 | 55 From the above assumption we can conclude that profit on pbit is approximately equals to 65. 60% |1260 |720 | |100 |? | |= 57. 14 | This is the variable cost |1260 |540 | |100 |? | |= 42. 58 | And this is the fixed cost. Variable cost of new outlet is higher than its fixed cost about 14. 12. Contribution of new outlet is about 96% which can be calculated by following formula: |Sales |contribution | |16200 |15480 | |100 |? | |= 96 | 56 Variable cost depends upon number of units of new outlet but the fixed cost is fixed. Cost may also be defined in different class For example: production cost office cost selling and distribution cost We can include raw material cost for the pizza’s and service cost for the pizzas. In production cost all the administration expense and legal and professional charges in office expense. We can bifurcate the transportation of the delivery man and advertisement expenses as selling and distribution charges. Selling and distribution charges can depend on number of unit sold and cost up till cost of goods sold always depends on goods sold57. 55. (Manager of Pizza Hut). Personal interview 56. (Manager of Pizza Hut). Personal interview 57. (Manager of Pizza Hut). Personal interview INVESTMENT APPRAISAL Investment appraisal is the evaluation of an investment project to determine whether or not it is likely to be worthwhile. It is essential to appraise the investment Pizza Hut will undertake and to establish weather it is going to be beneficial. Below are the techniques, which will assist appraising the investment: †¢ Pay back period and †¢ Net present value Pay back period This technique assesses the number of years it will take foe the Pizza Hut to recover all their initial costs. This is a very simple tool as it ignores most of the costs the firm would incur due to opening a new outlet. The cash flow is also an approximate estimate when there are too many variable then Pizza Hut cannot control. They assume that they have more customers and 10% more profit throughout the year than what they had the previous year. There were a few assumptions made for the cash flow. These were that the machine they used to make pizza’s worked at 100% capacity and all products were sold. |Pay back period for the new outlet | |Year |Net cash flow | |0 |-10,00,000 | |1 |2,00,000 | |2 |6,00,000 | |3 |3,00,000 | |3,00,000 |12 months | |2,00,000 |? | |= 8 months | You can get 2,00,000 in 8 months so our net pay back period for investing RS 10,00,000 in new outlet is 2 years and 8 months. Analysis of pay back period. The pay back technique has shown us that it takes 2 years and 8 months to pay back for the new outlet. However, we learn form the market research and swot analysis that there are mainly people above 35 hence it would be smarter from them to do some thing which might attract the youth from other areas and influence them to visit that outlet too. Net present value Net present value incorporates the principle of time value of money by converting payments at different times to the equivalent values at the common reference time. The discount factor used is 4% as the interest they could have got from the bank currently is 4%. I then did NVP. |Year |Net cash flow |Discount factor 4$ |Present value | |0 |-10,00,000 |1 |10,00,000 | |1 |2,00,000 |0. 9615 |1,92,300 | |2 |6,00,000 |0. 9246 |5,54,760 | |3 |3,00,000 |0. 8890 |2,66,700 | Analysis of net present value The new outlet will generate ____ amount after 5 years. ORGANIZATIONAL CHANGES To effectively deal with the increase in the growth by expansion, it is necessary for there to be some internal changes. It is very necessary that the staff’s grooming should be done properly, so that they can serve the customers in a professional manner. When they open their second outlet from a single, Pizza Hut will have to keep some one on whom they can trust and can rely on and they have to shift a few staff from the present one to the opening one. As they opening a new outlet, they are turning from one into two outlets. Due to this the position of many of the staff’s have been will be changed. This change does not affect their work, they have an effective communication channels among the employees. This could be in the form of giving the staff a proper atmosphere in which they can settle easily, the changes in the outlet and the goals that the Pizza Hut wants to attain. RECOMMENDATION Starting up the new outlet, initially it will not give them that much profit but it will definitely give some. For this: 1. Pizza Hut should shift few of their staff and of course one of the leader to supervise from the existing outlet to the one which will open in the near future. 2. They should appoint few new staff for the existing outlet and also foe the future’s outlet so that the one who are new in the new outlet can get t know more from their seniors who are shifted from the existing business. 3. For marketing about their new outlet they should restructure they method in which the do the marketing. 4. The market research was done on few people in Baroda, Gujarat, and not in the whole of Baroda. So the extensive market research needs to be conducted across the whole Baroda, Gujarat to get the proper kind of information about the location. CONCULSION The report shows that Pizza Hut should pen the new outlet in Baroda, Gujarat, India. If Pizza Hut increases their staff, then it would be in a better position to serve the customers and if they shift few of their trained staff and give training to the new staff to whom they are going to appoint then they would also be in the better position. They should also shift one of the managers to the new outlet so that in case if any problem occurs then they will be able to handle it. The financial aspects of the undertaking are not the problem for the Pizza Hut as it is in a strong financial stage. But the recruitment of the new staff cold affects the staffs. The environment and the working portfolio of the staffs will be changed as Pizza Hut will reconstruct the marketing set-up. So before employing the new staff Pizza Hut should let the old staff settle into their working environment. As previously said, the personal interview were only conducted in Gujarat, and the result of this only represented he view of customers from Gujarat. Hence, the further market research needs to be done to get a broader perspective on this study. The indirect costs associated with the undertaking the project will have to ascertain. As previously mentioned, one indirect cost is that a large recruitment could lead to a decrease in the motivation of the existing staffs. Other indirect cost could be in the form of the training program for the new recruits to a specialist company, so that it is done efficiently. If the new recruits do their job well, serve the customers in the proper way, follow the training properly, are groomed very well and give the best service then this would motivate the customers to visit them again. Graph showing the frequency of visits to Pizza Hut by college students and teenagers 0 10 20 30 40 50 60 More than once a week Once a week Fortnight Monthly or less time period College students Teenagers graph showing the frequency of visit to Pizza Hut by families and people above 50 0 10 20 30 40 50 More than once a week Once a week Fortnight Monthly or less time period Family Above 50.

Metrics Research Paper Example | Topics and Well Written Essays - 750 words

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Total quality management Essay Example | Topics and Well Written Essays - 6000 words

Total quality management - Essay Example In such a setup, all members of the organisations are trained and motivated to work towards improving processes, products and services offered by the organisation and based on the cultivation of a positive culture (Bagad, 2008, p.31). Oman Air is one of the leading airline companies in the Oman that have continued to grow and advance due to its great customer service focus and market centrality. The company currently operates large flights of planes plying different routes across the globe and offering unique and admirable services to the customers. The admirable service delivery approach has been attributed to the company’s adoption of a proper TQM that seeks to improve its customer relations and increase overall customer satisfaction (Flynn, 2011, p13). According to this introduction, the essay is organised as the following: First, it will critically evaluate the perception of Leadership role in quality management at Oman airline and how it can differ from one context to another. Second, it will highlight the different models for delivering good total quality management. After that, it will attempt to explore the role of teamwork, Customer satisfaction, Culture of improvement and risk management in total quality management of that will lead to better applications in total quality management in all organisations contexts. Finally, it will sum up the main points. The success of quality management in an organisation depends on the leadership approach adopted by the management and this approach is communicated to the other employees in the organisation. Leadership plays an essential management role in the implementation of TQM in any organisation due to the two benefits that it confers. Through leadership, Oman Air has enhanced its ability to mould its philosophy and principles within the various departments, which serves to improve the

Fetal Alcohol Syndrome (FAS) Essay Example | Topics and Well Written Essays - 750 words

Fetal Alcohol Syndrome (FAS) - Essay Example It was in 1977, Golden writes, that Americans viewed on national television for the first time a child suffering from fetal alcohol syndrome (FAS) (Golden, 1999, 269). What happened during that event when baby â€Å"Melissa† was introduced to the public was that the public had its first view and gained an understanding through the news segment during which Melissa was introduced by anchor David Brinkley of what FAS was and looked like (Golden, 269). The public learned that the –physical abnormalities of FAS are evidenced in children by conditions of mental retardation (MR), in combination with microcephaly, a condition of a small head; short palperable fissures, or very small eye slits; and a deficient mental ability (Golden, 269).While Melissa was not MR, she did demonstrate a deficient mental capacity, as described by Dr. Kenneth Lyons Jones, who conducted research studies through which he came to know baby Melissa (Golden, 269). The airing of the segment brought about an increased release of information to the American public on the dangers of alcohol and pregnancy (Golden, 269). More than two drinks a day during pregnancy, health officials cautioned, could bring about the very conditions from which Melissa suffered (Golden, 269). Even worse, the effects of alcohol consumption beyond two drinks a day could cause damage greater than what the viewing audiences were seeing as the physical impact of alcohol on baby Melissa (Golden, 269). Tresa M. Roebuck, Sarah N. Mattson, and Edward P. Riley (1999) of San Diego State University also collaborated in studying and writing a book on the effects of alcohol and alcoholism on the brain. â€Å"(Therefore)†¦the impact of prenatal alcohol exposure may be more subtle and far-reaching than once believed (Spear, Spear, Goodlett, 1999, 1),† the group concluded. Suggesting that perhaps less than two drinks per day is enough to adversely impact the developing

How do children develop pragmatic and conversation skills and how Essay

How do children develop pragmatic and conversation skills and how might their communication be affected by a disability at this - Essay Example Moreover, it was also observed that children tend to speak differently to their fellow children compared to how they converse with older people. Therefore, pragmatics also became an important aspect in the researches. The above-mentioned studies will be discussed further in this paper including the fact that there are also instances wherein conversation and pragmatic skills are affected by cases of disorders. In the modern world, children with disabilities are increasing. Nevertheless, instead of treating them as invalid, more and more advocates are suggesting that these special people should be treated as normal people who are able to do things just like the others who have no disabilities. Therefore, it is most important to look further into these conditions and consider how their communication skills are affected in order for normal people to adjust to their conditions and understand them, instead of worsening their situations. II. Children Discourse Parents are known to be the fi rst teachers of their children because as expected, they are the very first ones to be dealing with the child at home. They may not often be aware of it, but they are teaching children conversational and pragmatic skills with the way they treat them. ... tion is a dynamic interaction that consists of a source, who has a purpose that is understandable to another person, and an encoder, who is able to understand the meaning of the message† (2003). For instance, when a person asks a child what his father’s name is, he should be able to tell his father’s name and not his own name. In this case, the source is the person asking the question whose purpose is to know the name of the child’s father and the child is known as the encoder. Such skill however, does not automatically occur, but is gained through constant communication with the child, identifying and explaining his relationships with the people and things around him as the child grasps the information. This supports the nature and nurture theories that sought to simplify understanding of how children develop communication skills. Nature theory suggests that â€Å"humans have an inborn mechanism in the brain for mastering language called Language Acquisit ion Device (LAD)† (Santrock, 1988; Santrock, 1995; Schement, 2002; Sigelman & Rider, 2006). This so-called device is the innate factor that enables a child to learn and adjust his language skills as he communicates with the people around him. This is basically what makes a child able to acquire understanding of words, their meanings and uses. Eventually, as the vocabulary of a child increases, he learns how to converse with other people, using the words he acquired in manner that he is understood. Moreover, the conversation skills of a child are improved as he adjusts his understanding of phonology or sound system, semantics or word meanings as well as syntax or form and structure of language through the help of the LAD as his experiences increase (Santrock, 1988; Santrock, 1995; Schement, 2002; Sigelman &

Isabel Allendes An Act of Vengeance and Zora Neale Hurstons Sweat Essay

Isabel Allendes An Act of Vengeance and Zora Neale Hurstons Sweat - Essay Example Both Isabel Allende’s An Act of Vengeance and Zora Neale Hurston’s Sweat address the theme of feminine vengeance. Despite the fact that the approaches employed by the female main characters to vengeance varying, it is important to note that one of the most underlying similarities between the two short stories is the issue of female empowerment in a society that is mostly dominated by the male. The author makes the story incredibly dramatic mainly brought out at the moment where Dulce Rosa’s father not only realizes that his friends have fallen, but that he is also forced to kill his daughter in order to spare her from men like Cespedes. The author has been successful in presenting this as not only unexpected, but also quite heartbreaking. The author has also been successful in balancing out the different emotions in the story and has most importantly been able to ensure that the audience does not feel melodramatic. Additionally, the use of imagery has been succes sful though not subtle especially at the moment where the author presentsthe image of Dulce Rosa shedding the shreds of her bloodied gown and consequently immersing herself in the water which makes her come out clean. This is a clear representation of both rebirth and baptism. Additionally, the act of holding her dying father is a clear manifestation of transformation from a girl to a woman. The author, Dulce Rosa, in the An Act of Vengeance holds not only the power of her independence, but also the power of self-sufficiency. Despite the neighbors making suggestions about her â€Å"going to live with her godmother in a different town where her story is not known after being raped† (23), Dulce Rosa opts to stay behind and instead build a life that is comfortable out of the ruins left of her fathers house. In Sweat, Delia is also presented as a strong woman who holds the economic power in her relationship with her unemployed husband. Delia still finds much comfort in the home b ought by her despite the abuse and infidelity of his husband. Delia stands her ground even when her husband, Sykes, tries to get her to leave her house to enable him move in with his mistress. She further stands her ground and leaves the husband to die from the snake bite that had earlier been meant for her. It is evident that vengeance by Delia is a decision not aimed at helping Sykes when the opportunity arises, but rather a decision that is aimed at causing Sykes direct harm herself. In An Act of Vengeances, Dulce Rosa was quite determined to kill Tadeo as a revenge for the death of her father. However, there is a twist when she later realizes that what she feels for Tadeo is love, hence making him torn between marriage and murder which are in real sense the two male expectations. Dolce Rosa later opts to kill herself instead of playing into either of these stereotypically male solutions. Her death leads into Tadeo losing all the hope he had for both love and redemption in his li fe. While the vengeance of Dulce Rosa leaves Tadeo alive, the vengeance by Delia leaves Sykes dead. These examples of feminine Vengeance is an indication of overlapping of the

Is Ethical Soucing Souce of Competitive Advantage Literature review

Is Ethical Soucing Souce of Competitive Advantage - Literature review Example This discussion declares that  evironmental friendliness and its protection are also considered an essential element of ethical sourcing of goods and services.   Ethical sourcing is all about making right decisions at right time. Infact, it is regarded as an integral part of Corporate Social Responsibility in the modern business regime.This paper discusses that  after analyzing the various aspects of implementing ethical sourcing in various organization such as Starbucks, Nike etc the common benefits that one can attain from adopting the means of ethical manufacturing sourcing generally relate to a wider market audience and conformance with pre-defined ethical standards and principles that facilitate an organization to create brand image and adhere to the corporate social responsibility. Risk management is better managed through ethical sourcing right at the source or the grass root level that creates a sense of responsibility among the suppliers in terms of organizational comm itment towards ethical challenges and future goals.  Ethical sourcing saves an organization from the anguish of its customers and negative image that it can create in future, for instance Nike hires child to saw the football, because they simply have no consideration for social ethics but only profit. Such kind of an attitude certainly has a negative impact on the customers. Adopting ethical norms and protocols can save the organization of such embarrassment.... acilitator in reducing exorbitant costs by adopting supply chain sources that focus on developing supplier relationship management and attain benefits of compliance management. Moreover organizations are self motivated to monitor their actions and carry on regular self assessment. Ethical sourcing is an effective medium to reward positive and constructive suppler behavior that consistently drives for growing business and at the same time a means to penalize negative and unpleasant conduct as well. Disadvantages of Ethical Sourcing Ethical sourcing however is a hindrance that suppliers face in their normal course of business for instance organizations hold varied perception issues that suppliers hold in terms of the tools and equipments that might need for ethical sourcing, thus they prefer to avoid it. Organizations find it expensive to adopt ethical supply chain and distribution networks thus generally face lack of coalition among business and individual objectives (Wrobleski & Oza 2011) Many authors have given varied viewpoint regarding ethical sourcing. For instance Cathy Mejia said that it is highly important for an organization to adopt ethical sourcing as it helps in communicating the strong ethical values an organization upholds for its stakeholders. Economists like Davies and Crane, 2003, Wadha (2009), have also commented on the significance of Ethical sourcing saying that fair trade policies of an organization can actually help to shape up the organization structure to achieve long term goals and positive company image. For instance in a research done by Gennarwilson (2009), it was found that child slavery exists in cocoa industry where children are made to work for long hours and parents avoid sending them for education. Almost 90 million bunnies, 27 million

Ecology Essay Example for Free

Ecology Essay There has been a growing concern for the rise of environmental problems around the world. Ecology students from the University of Georgia came up with a list of the top ten environmental problems of the world. Based on this list, I came up with my top five environmental problems that people consider to be pressing problems in the environment. First in my list is human overpopulation. While it is part of human nature to procreate and multiply, the unchecked growth of the human population has led to the over consumption of goods and resources, thereby leading to poverty – a culprit as well of environmental problems. The over consumption of resources by human population can take its toll on the limited resources that the world can provide. Next in my list of the world’s top environmental problem is the pollution of our water quality and quantity. Sewage from cities, unregulated releases from industrial and agricultural sites, and dumping of wastes in the oceans collectively exacerbate the worldwide problem of water pollution (Gibbons). If left like these, we may have a serious water problem in the coming years. Following the problem of water pollution is the problem of air pollution. As more and more cities and countries are industrialized, the use of fossil fuels has also risen. Such has led to acid rain, dissolution of the ozone layer, smog, and the general elimination of clean air (Gibbons). The top 4 environmental problem is global climate change, which is admittedly interconnected with water and air pollution. Global warming has already received a lot of press mainly because such phenomenon has been going on for the past 4 billion years and it has steadily risen in the past decades. Water level has risen and as air pollution worsens, so does global warming. Lastly, the loss and degradation of habitats have been considered by ecologists as one of the most pressing environmental problems as human advancement and development as well as deforestation has led to the decline of the biodiversity. There are many species which are on the brink of extinction because their natural habitats are already destroyed or perished.

Comparative Education Research: Approaches and Methods

Comparative Education Research: Approaches and Methods Comparative Education:Â  Some Reflections As we started discussing deep topics in our class, I came to analyze the need for comparative education in research and the practical use of it in schools. How do different cultures and countries deal with educational policy, issues, and curriculum? Can policy be borrowed and implemented the same way in a completely different context? Is educational research essential for policy making? We know that people in different cultures and nations behave different in many aspects. Is it unknown what aspects of humanity can be considered homogenous, therefore the questions of comparison and the need to sample data from a wide variety of nations and cultures becomes crucial. People in different cultures learn to learn differently, so if one wants to establish a proposition with a specific group of children, this is where an experiment should be performed with a different group of children from another culture and compare the results. There must always be compared data, since comparison now ent ers into the study of human behavior at this point (Farrell, 1979). If we want to take this position as valid, there is a need now for cross-national research, however, one must understand a single country first before comparing it to a second one. How can we compare the United States to New Zealand, if we do not provide an adequate explanation or research for the United States first? Comparative data can also explain single country findings and it is fundamental for the consequent comparisons of two countries. Now, who is to perform this job? A need for people engaged in educational research involving comparison arises since it would bring expertise from different fields into the field of comparative education. The term comparativist was created for this type of research, although, there is no concrete and specific field that must be acquired to be a comparativist. Researchers contribute their multi-disciplinary origins in different fields to inform their approaches and enrich the field of comparative education. Some requirements are needed though: intimate and expert knowledge of another society and its historical development, an acquired foreign language, they must be generalist scholars, well-traveled, and they must work within broader parameters, to have a wider perspective. Considerable knowledge of systems and different approaches and disciplines are necessary qualifications to be a comparativist and engage in studying education (Phillips, 2014). What is it that comparativists are trying to compare? It is simple to state that these researchers want to study education, but what is education? As Bereday (1964) says, education is nothing else than an aspect of life, education includes the training of the body and the training of the intellect, it is something greater and deeper than physical and intellectual training, and a moral influence as well. Education is not a matter of schools and book-learning only, so in order to study foreign systems of education, our attention should not only be focused on the classrooms, teachers, and students only, we should go outside into the streets and homes of people, and engage into the intangible, spiritual force that holds the school system. Comparativists should remember that the things outside the schools matter even more than the things inside of schools, and govern and interpret the things inside. Once that is done, the work of foreign systems of education will result in our being better fitted to study and understand our own (Bereday, 1964). However, not only comparativists can engage in studying comparative education. Any person who has worked in education before has some wise words to say, therefore it would be dangerous to just have the words of the specialist alone. We can all contribute to the field of education. What are some practical ways to engage on comparative education as a teacher or school administrator? An experienced teacher can learn significantly by visiting another school and watch another teacher at work. A very good way to improve this learning is if groups of experienced teachers could be sent abroad to see and to judge other systems of education. This way they would return home and inform thei r schools if what is been currently done is been executed correctly or needs improvement. Travel is important for educational researchers as well. Travel is one of the characteristics that most unites the work of contemporary comparative and international education researchers. The movement of educational policies, pedagogies, and curricula is much of what comparativists study as researchers and often engage in as practitioners (Sobe, 2002). This travel would create a view from the outside which is relevant for the social sciences, and also have the inside perspective that is already acquired and implemented. As Sobe states, these two components (the outside and the inside) should work in concert, integrally and mutually constituting one another to improve the study of comparative education. In conclusion, a wide approach and perspectives of research should be taken into account in comparative education. One approach adds to another and would consequently enrich the systems of education. Comparative studies should not become trapped in one single tradition and we should explore the outside world to benefit ours. Consequently, we should also compare objects that are more than the observable. More than just the sex, color, and school attendance of pupils, but also the factors of social status and other sources of social power and prestige in societies where observable traces are not important (Farrel, 1979). If somehow we can unite these ideas of the inside, outside, and external factors, comparativists and educators would create an effective system of comparative research and improve our systems of education. REFERENCES Bereday, G. Z. F. (1964). Sir Michael Sadlers Study of foreign systems of education. Comparative Education Review, 307-314. Farrell, J., P. (1979). The necessity of comparisons in the study of education: The salience of science and the problem of comparability. Comparative Education Review, 23(1). 3-16. Phillips, D. (2014). Comparatography, history and policy quotation: some reflections. Comparative Education, 50(1), 73-83. Sobe, N. W. (2002). Travel, social science and the making of nations in early 19th century comparative education. (141-166).

Study On The Bride Comes To Yellow Sky History Essay

Study On The Bride Comes To Yellow Sky History Essay The short story The bride comes to Yellow Sky by Stephen Crane, tells the story of a Marshal, Jack Potter; who brings his new wife home to the frontier town of Yellow Sky in Texas. The story takes place in the early 1890s, in what used to be the Old West but which now is slowly and inevitably being civilized. The climax of the story is the stereotypical gunfight which the readers, through remarks like: He goes out and fights Scratchy when he gets on one of these tears, are being led to believe will take place between the local gunman and the Marshal. When Potter averts the gunfight, the reader senses that Stephen Crane not only confirms that such gunfights are a thing of the past, but that he is in fact describing the end of an era. The last frontier To understand the significance of the changes in Yellow Sky its essential to take a closer look at the influence the frontiers had on the people living there. The word frontier was borrowed from the French in the 15th century and means borderland, and normally applies to the region of a country that borders to another country. It is a North American phenomenon to give the word frontier the meaning of a region at the edge of a settled area. People living in the West had to be brave, tough and resourceful. The hard life in the frontiers changed the people. Frederick Jackson Turner made a Frontier thesis where he claims that it was the countrys westward expansion, the recurring frontiers, that forged the rugged and unique American identity. The American identity was forged in the junction between the savagery of wilderness and the civilization of settlement. The settlers developed the power to tame the wild, and the frontier environment promoted nationalism, individualism and democracy. Marriage When Potter comes home with his new bride, he feels that he have committed an extraordinary crime by not warning the town of his decision to marry the girl. He knows that the arrival of his new bride will bring about changes in the town, and is sure that the burning of the new hotel is the only thing that can exceed it. The bride is a symbol of the East and represents change, the transition from the Old West to the New West. Another sign of change is the fact that Potter has gotten married in the first place. Marshals in the Old West apparently did not marry. This was most likely a result of their need to be free of such domestic entanglements. In frontier towns, such as Yellow Sky, being a marshal was a dangerous job and not the kind of job a family man would like to have. The marshal was supposed to keep law and order in the town, and would have to deal with gunmen like Scratchy. Potters decision to marry shows that times have changed and his subconscious tells him that its safe to marry now. The last frontier is closed and the Indians are put in reservation. The West is settled and civilization has reached the Old West. The gunfighter A gunfighter is often described as a person who has got a reputation as being dangerous with a gun. Gunfighters, or gunslingers as they were also called, could be a bank robber, an outlaw or a murderer who took advantage of the frontier and tried to hide in the wilderness. From there they would take periodic raids. Some of the most know gunfighters from the Old West are Billy the Kid, The Dalton brothers, Jesse James, Sundance Kid and Butch Cassidy. A gunfighter could also be an agent of the state, a lawman. Some of the most famous lawmen are Wyatt Earp, Pat Garret and William Barclay Masterson. Scratchys description as a perfect wonder with guns leads the reader to understand that he is a gunfighter. This is confirmed when he further on is described as the last one of the old gang that used to hang out along the river. The fact that Potter usually goes out and fights Scratchy when he has turned loose with both hands, and lives to tell about it, indicates that Potter too is a gunfigh ter. Even though Scratchy is determined to preserve the good old days, his clothes reveal the extent to which even hi has been influenced by the East. Hi is described as a man in a maroon-coloured flannel shirt, made by some Jewish women on the east side of New York, and he is wearing boots that have red tops with gilded imprints, made by little sledding boys on the hillside of New England. His clothes are purchased for purpose of decoration rather then utilitarian value. The railroad The railroad played a major role in the civilization of the West. They moved the settlers and their supplies far into the wilderness, and provided what the region could not have had without it, the basis for a durable economy and for a permanent population to grow. From lonesome cowboys to sheep herders The building of the railroad also made way for a new business, the open-range cattle industry. In the period from the mid-1860s to the mid-1880s, about two decades after the Civil War, an open-range cattle industry flourished, originating in Texas and Spanish Mexico. The Spaniards had in the 18th century been bringing cattle into Texas where they had been allowed to run wild and to multiply. At the end of the Civil War the cattle numbered about five millions. Texas ranchers learned that while the cattle only sold for as much as three or four dollars in Texas, they could get 35-40 dollars in northern markets. They decided to make the long journey north to the railroad towns where the cattle would be hauled into train wagons and driven to larger cities. The route from Texas to Abilene was 1.000 miles long and became known as the Chisholm Trail, named after Jesse Chisholm. It could take the cowboys up to two months to move the cattle from Texas to Abilene. If they moved them to fast the cattle would loose weight and it would be difficult to sell them. The most important cow towns in the West were Abilene, Ellsworth, Wichita, Dodge City and Caldwell. Many of the cowboys were former soldiers from both the Confederacy and the Union, who came home to ruined hometowns and found no future there. They went west to seek work. By 1870 cattle ranches had spread northward into present-day Kansas, Colorado, Wyoming, South Dakota, North Dakota, and Montana. Between 1860 and 1880, the cattle population in these areas increased from 130,000 to 4.5 million. In some of the cow towns the citizens got nervous when the cattlemen stayed to long, due to delays in the shipping or other herd conditions, so the town councils hired gunmen as a police force to keep order. Despite its huge success the cattle kingdom came to an end in the late 1880s. There were several factors that lead to the end of the open range. Two disastrous winters and a blistering summer in 1886-1887 killed many cattl e and the once that made it to the market were in such a bad shape that the prices plummeted. The open range were also being settled by farmers, and the fact that the farmers had started using barbed wire around their properties also made it hard for the cattlemen to find water and food enough for the herds. The cattle kingdom never recovered. The West was being settled and the time of the lonesome cowboy was over. Code of the West The further west the frontier came the more the people gave up their identity as Europeans and became Americans. This change made way for a new code of behaviour, The code of the West. This code came as a result of that there were no laws on the rangeland. The lack of written laws made it necessary for the people to make their own laws. These laws were never written down but they were respected everywhere on the range. The code represented a way of life that had its base in hospitality, loyalty, respect for the land and fair play. Earlier the people had followed the British common law that said you had to have your back to the wall before you could use deadly force to protect yourself. This changed and when threatened you no longer had a duty to retreat. In 1876 an Ohio court said that if you were attacked you no longer were obligated to fly. Some of the guidelines in the code were: Dont inquire into a persons past. Take the measure of a man for what he is today. Never order anything weaker than whiskey. Dont make a threat without expecting dire consequences. Always fill you whiskey glass to the brim. Never shoot an unarmed or unwarned enemy. This was also known as the rattlesnake code: always warn before you strike. However, if a man was being stalked, this could be ignored. Never shoot a woman no matter what. Honesty is absolute your word is your bond, a handshake is more binding than a contract. When approaching someone from behind, give a loud greeting before you get within shooting range. The code of the West, online Scratchy is clearly a person used to living by the code. He is expecting dire consequences when he walks around the town yelling ferocious challenges at the townspeople. He has been drinking his whiskey and is looking for a fair fight. When Potter rounds the corner Scratchy immediately accuses him of sneaking up on him, and thereby violating the code. Potter is abel to avert the gunfight when he says he is not armed, and as the code says: honesty is absolute. The code prevents Scrarhy from shooting, as he is not supposed to shoot an unarmed man. The townspeople also demonstrate that they to a certain point still honour the law by measuring Scrathy by what he is today and not by his past. They know he used to be a gunfighter, and yet the town seems to accept him, like a remnant from the past. As the frontier closed and the Cowboys had lost their position as rulers of the open range, the written laws caught up with the West, and the code became of less importance. The town seems to hav e realised this, but Scratchy clings to the life of the Old West.