(Google) Strategic Analysis and Recommendation - Free Essay Example

Sample details Pages: 6 Words: 1744 Downloads: 1 Date added: 2018/12/19 Category Business Essay Type Research paper Level High school Tags: Google Essay Did you like this example? Being one of the best companies in the world Google Inc. (Google or the company) is a worldwide technology organization that provides search, enterprise, platforms and operating systems, marketing and hardware products. The organization have premises in UK, US and in other nations across the globe. Don’t waste time! Our writers will create an original "(Google) Strategic Analysis and Recommendation" essay for you Create order The headquartered of Google is in Mountain View, California and has employed about 47,756 individuals as of December 31, 2013.The corporation command strong global reach and market share that offer maintainable advantage as the corporation ingrained position in the market permits it to drive revenues. However, extreme competition has capability to influence the market share and growth prospects in the company. The success of Google Corporation is directly founded on its capability to exert its strengths. Mostly the company strengths must be enough to sustain its growth in the SWOT analysis model. One of the main strength of the company is that it is an excellent frontrunner in search engine that shows its dominance in the market and a big portion of the internet searches globally. Google control about 63% of all shares in the market via the internet searches where even the rivals are unable to match their success (Falagas, et.al.2008). Also another strength that Google enjoy is th e ability to generate use traffic. Being one of the household brands worldwide its capability to motivate internet operators traffic is renowned, and hence this has assisted it in becoming one of the utmost influential brands globally. In fact, Google corporation attain more than 1.2 billion hits a months in relations to various exceptional searches that operators implement on the website and thus this ensure it have unparalleled edge and unrivaled advantage over its rivals in the marketplace. The company also through revenue model reaps huge profits via third partnership with sites that have held the organization through also its capability to swab up incomes and upsurge both its bottom-line as well as it top-line is apprehensive. This remains also an important asset of the corporation that has aided it gauge better statures. One of the last strengths of the company is the introduction of Mobile and Android Technologies and thus this has enabled it to become a direct rival of Apple as far as these strategies, where also operating systems are looked upon. Irrespective of its market supremacy, Googles weaknesses brings trials to its corporate. According to Googles Code of Conduct it openly shares private corporation information across the organization. The company faces many risks as a result of having more than 20000 employees around the globe who openly share private information within the company (Falagas, et.al.2008). This is a big challenge as the information leak either intentional or otherwise is more difficult to control when a lot of workers are privy to such statistics. About 90% of all google revenue is as a result of online advertisement where also the online advertisement is predicted to improve in double digits and thus will enable google to grow its revenue in the short run (Falagas, et.al.2008).However; in the long run the company may face slow revenue growth or even the decline. Bearing in mind that Google is big corporation it has many serv ices and product that add very little value to the company thus resulting to loss in many instances and finally decreasing the company revenues. Also, the company is mostly involved in hearing over the entered patents and other intelligent property. All in all this litigation are more expensive and use a lot of time and in most cases amuses the corporation from innovating rather than litigating. The company is well known for organizing information concisely and precisely. The information provided by Google has been crucial towards expansion of global internet use, contributing massively to the global economy. The reason why Google is associated with being a global economy enhancer is because other corporative have utilized its search engine through a click of a mouse and get some crucial information vital for their development. Google has a motto, do not be evil. It means that the company is geared towards providing information that will help people solve their problems. Googles practices have been criticized by some authoritarian states like China for providing information to their citizen, which in their view is destructive but on a true balance, Google has committed no offence and instead it has done more good than harm (Falagas, et.al.2008). The following are opportunities which the company can utilize on; Android system: the company can properly utilize the app and pose serious competition to Apple. Utilizing non Add models: Google should devise other platforms of generating revenue rather than depending on ads only. Google play and Google glasses: the company can fully exploit these opportunities and succeed effectively in future. Cloud computing: Google should move towards commercializing the idea in future because it has already initialized it. The following the possible threats that Google is likely to face; Facebooks competition. Advertising through social media platforms and more specifically Facebook poses a big threat to Google. The company is forced to device other means to counter competition from these social media platforms. Mobile computing: Mobile computing poses another big threat to Googles success because most people nowadays have resulted towards using mobile devices to get information. Obviously, mobile users use more mobile compatible apps than Google which is not fully compatible. The Strategic thinking of a company is based on how the company does business. For example, manufacturing companies do plan in terms of big projects which take long time to be implemented and require long preparations. Basically, companies which build complex items or structures naturally plan their production in life cycles and can take about one to two years or sometimes even longer. Long cycle planning was a business model that was most prevalent in the 20th century and was mostly engineered through the power of books and proper business planning. Internet companies like Google should work with a different pace in order to mee t the ever changing demands of its users around the world. Google for instance should make short time plans which results to big positive impacts on an ongoing basis to its radical customers. For the company to succeed and supersede its competitors it should ensure that it keeps on evolving on a daily basis incorporating all the customers demands continuously. The next step of actions that the company needs to think of is how to use its current strengths to overcome its weaknesses and effectively compete against its competitors. Apart from apple, Facebook is the biggest threat to Googles growth in the advisement business now and in future. Facebook has grown exponentially commanding the social media business as well as the securing a trusted advertising platform. Google on the other hand, depends mostly on advertising through ads(Falagas, et.al.2008).. Use of ads in advertising compared to use of social media platforms, is not a new generations form of advertising. Google should rethink on its business model and embark on creating a medium size social media platform that compete effectively with Facebook. By doing that Google will be able to take advantage of its big capacity to effectively advertise through that social media platform. The social media platform can help Google to increase its clicks reducing the number of clicks that Facebook has as well as increasing its chances of data trafficking through internet. Another serious threat that Google should address using its strength of having esteemed customers is the threat of incompatibility. Google apps have shown their redundancy when it comes to being compatible with modern generation internet devices. Unlike Facebook and Apple apps, Google apps keeps on encountering problems when being used through either a tablet or a mobile phone. Note that the above statement excludes the mobile android app. The company should develop an app that is faster and effective to use through these new generations dev ices (Falagas, et.al.2008). Google has the opportunity of taking advantage of the cloud computing technology which was first envisaged by the company. With the growth of the technology in the world, then this is automatically the best time that Google spreads it to the rest of the world before its competitors take that advantage first. The company has also another serious weakness of over relying on the internet to sell. This weakness can be easily countered if the company adopts use of physical stores to sell some of its products. Another serious threat that the company has the capacity to resolve is the problem of products counterfeiting. The problem can be countered easily if Google educates its users about how their original products look like. The company can further carry out another SWOT analysis and look for specific recommendations on how to fight the challenge of software counterfeiting globally. In conclusion, Google is company that has a big potential of growing in fu ture and thus expand its market position. Even though, expansion is hard task and it takes meticulous and great strategy planning for the company to attain its aim. Thus Google require approving an open mind in directing its practices and businesses strategy that will help them in the future. One of the strategic recommendations for Google Company would be to continue upholding its competitive advantage via the product variation. The diversifying of product portfolio in the search engine firm will be important in making sure wider audience is reached by Google. For example, Google give various search engines tools to be used by various applications including Google Maps, Google Earth, Google toolbar and many more others. Thus having a diversified product portfolio will enable the Google to continue expanding its clients base. Among the essential goals in the Google Strategy is the Mobile Operating system Mobile industry and also various secure platforms (services, devices, applicati on and networks) are already part of google strategies. It is also advisable for Google to capitalize on its different initiatives through using its essential competencies. The company is in a good position of having a core capability such as good corporation values that entices a pool of top talent wanted for invention, brand equity and public relations. These essential capabilities will play an important part in safeguarding the corporations market share upsurges in its corresponding ingenuities. References Falagas, M. E., Pitsouni, E. I., Malietzis, G. A., Pappas, G. (2008). Comparison of PubMed, Scopus, web of science, and Google scholar: strengths and weaknesses. The FASEB journal, 22(2), 338-342. https://panmore.com/google-swot-analysis-recommendations https://www.marketing91.com/google-swot-analysis/

The Trial And Free Salem - 1311 Words

Only surpassed by ministers as the most respected profession, magistrates wielded tremendous power in New England. Hand-in-hand with that power came the understanding that they would preserve the puritanical doctrine of the colonists. In the quest to maintain the purity of the colony, haste sometimes led to improper judgments, and the courts infrequently convicted those who were innocent in an effort to maintain the sanctity of the province. This situation manifests itself in Salem, where, in order to further their own personal desires to continue the trials and free Salem, the judges and prosecutors prefer to preserve their own veneer of authority over administering justice, rely on unreliable and easily manipulative witnesses, and fail†¦show more content†¦Danforth focuses on the affect that a postponement will have on his own reputation, and in essence says that he cannot stop the hangings now, as it will show the failure of the court in fairly adjudicating the fates of t hose previously accused of witchery. Instead of being concerned with providing justice. Danforth attempts to save his reputation from the shame that would follow a stay of execution. He only truly cares about on the personal consequences for his actions, rather than acting as an impersonal arm of the law and declares that â€Å"there will be no postponement.† Judge Danforth does not heed the pleas of Reverend Parris, but instead says that if he stops the trials and hangings now, it will imply weakness on his part and be detrimental to his reputation. This decision shows that he is continuing the trials because he is more concerned with his reputation than he is with administering justice. In their desire to eliminate all strains of witchcraft from Salem, the judges put their full trust on the afflicted children and rely on unreliable and discredited witnesses in order to justify their sentences. In a society where the word of children is typically not permissible in a court of law, the main source of testimony

Great Depression Free Essays

Steinbeck teaches us that as humans, loneliness and the desire for companionship is inevitable and in this cruel world where we are all set again t one another as rivals for the resources needed to survive, true friendships are to be cherisher d for they are hard to come by. As humans, we are all subject to loneliness at some points in our lives, and we all desire companionship, no matter how indifferent we may act to mask that desire. In by John Steinbeck, Curler’s wife is incredibly lonely as the only woman on the ranch and is often isolated from the ranch hands who view her as trouble. We will write a custom essay sample on Great Depression or any similar topic only for you Order Now She is often see n prancing around the ranch in the pretense of searching for her husband and often attempts to engage other ranch hands in friendly conversation. During her conversation in the stables with Car kooks, Candy, and Leonie, she remarked, ‘Effendi I don’t like to talk to somebody ever’ once in a w hill? Think like to stick in that house all time? â€Å"‘ (Steinbeck, 77). This was particularly imp rotary as it displays her loneliness and desire for companionship. However, her friendly sees is often seen as flirtatiousness to the other men, and this results in their view of her as an unfed dutiful and dangerous woman. Crooks, just like Curlers wife, suffers from loneliness as w ell, though his isolation results from his race instead of his words and actions. As shown during Eng his conversation with Leonie in the stables, Crooks remarks that â€Å"if he sees something’, he don’t know whether its right or not† and he has no one to ask and â€Å"nothing to measure by† (Steinbeck 73). He had also cried that if â€Å"a guy gets too lonely an’ he gets sick† (Steinbeck 73). This was IM portent as well for it showed just how desperately we desire companionship. If we had no on e besides us, we get so lonely and desperate that we became sick due to the lack of company. The desire for companionship and loneliness are inevitable parts of human life that we all ex pertinence from time o time, though we may all deal with it in various methods, with some acting more indifferent than others. In this world with a population of around 7 billion and extremely limited ores urges, we are born into a dotage world. The competition for resources took a turn f or the worse when the Great Depression hit in the asses. Futures this harsh reality in which men are set against each other in a competition for the sparse jobs and machined De money, which was then used to purchase a piece of land. This was the dream of every men, but alas, in a world of worsening economy, very few saw their dream to fruition. As Curlers wife had observed in the novella, if she engaged one man in a conversation, they’d get along just if en and have a nice chat. However, if sh e attempts to engage a group of men in a conversation, the eyed all be too scared of each to talk to her, they’d be too scared that the others may â€Å"get so meeting’ on them. This observation shows the hostility hidden beneath the pretense of friendly sees the men have with one another. The minute the rest â€Å"gets something† on one of the men, the eyed eliminate him so they’d have less competition for the resources, in this case, money and job s. When Candy, George, and Leonie were first entertaining the idea of owning a stake together r, George had warned them not to tell a soul for ‘they liable to can us so we can’t make no SST aka† (Steinbeck 61 This warning displays the distrust among the men. Perhaps this is why true e friends pips are cherished and mourned when lost, for in this hostile world, it is difficult to co me by, but a great blessing in times of hardship. The world is cruel and hostile, and men are all says out to get one another. Loneliness and the desire for companionship is inevitable, we will all expire once it in our bedtime at one point or another, and it will only teach us to cherish our comma onions more. After all, true companions are hard to come by in this harsh reality in which we are all born as rivals battling for the same limited resources we need to survive. Steinbeck had, thro cough his profound use and command of the English language, taught us, to put it in the simplest way, how to understand one another better. The key to communication and relations ammo Eng people is the understanding of each other, and through , Steinbeck has taught us just how we can begin to understand one another. How to cite Great Depression, Papers Great Depression Free Essays Mrs. Russell Cause and Effect Essay English 101-80 Great Depression What caused the Great Depression, the worst economic depression in US history? It was not just one factor, but instead a combination of domestic and worldwide conditions that led to the Great Depression. The causes aand effects of the Great Depression was huge across the world, here are three top causes and effects of the Great Depression. We will write a custom essay sample on Great Depression or any similar topic only for you Order Now Stock Market Crash of 1929 was one of the major causes that led to the Great Depression. Two months after the original crash in October, stockholderzs had lost more than $40 billion dollars. By the end of 1930, the stock market tried to regain some of its losses but it was not enough and America truly entered the Great Depression. Throughout the 1930s, over 9,000 banks failed. Bank deposits were uninsured and thus as banks failed people simply lost their savings. Surviving banks was unsure of the economic situation and concerned for their own survival, stopped being as willing to create new loans. This exacerbated the situation leadig to less and less expenditures. When the stock market crashed, and the banks failed and unemployment levels reached higher and higher pointsw people understandably stopped spending money, which also deeped the economic crisis as demand for products and services slowly stopped. First effect is Stock Market and Banking regulations, after the stock market crash of 1929 and collapse of more then 40% of American banks, strict trading and banking regulations put in place. For financial protection newly formed Securities and Exchange Commission and the Federal Deposit Insurance Corporation for financial protection. Second effect is when Franklin D. Roosevelt’s introduced programs between 1933 and 1930, designed to help America pull out of the Great Depression by addressing high rates of unemployment and poverty. FDR and Congress introduced regulationzs and subside: the cornerstones of the New Deal wetre the Public Works Administration and the National Recovery Administration. Third effect is when many people learned some valuable things about managing their money and doing the best they could with what they had. Children grew up to be very imaginative and inventive. They appreciated the things they had access to in their life because they never forgot just how little they once had. The Great Depression ended in the 1939 as the world increased the production of the war materials with the outbreak of WWII. War production increased jobs and hence large amounts of money were reintrodu ced to circuklate in the economy. How to cite Great Depression, Papers Great Depression Free Essays If someone went to prison in 1989 and was released in the year 2000, he would probably be surprised by how drastic change can be in ten years can bring. When 1990 started, people were still communicating through letters and the telephone. The Bible was still the greatest bestseller and people used the word â€Å"terror† to describe how scared they were of their neighbor’s dog. We will write a custom essay sample on Great Depression or any similar topic only for you Order Now By the end of 1999, however, children were engrossed with a new book. People were sending e-mails to their loved ones, and our idea of terror has been redefined. The 90s was shaped by things we could not have imagined, things that have brought about major changes in our lives. Though the decade was made of numerous and note-worthy events, this paper will zero in on three factors that best define the 1990s in America: the story that mattered to the young, the technology that changed the face of communication, and the heartbreak that we suffered as a nation. In trying to define the 1990s in America, it is important that we take a look at the decade’s popular literary works. Literature is an important indicator of the times. By reading the popular literature of the early 1920s, we see a generation dried out by the . If we read the poetry and fiction of the Beat writers, we see a carefree generation of the late 50’s ready to break into the sexual revolution of the 60s. I’ve always thought of literature as a reflection of a people’s state of mind. It is, after all, the collection of stories of people. And people only write stories of the things that truly matter to them. Ironically, in the 90s, the most popular story ever told could not have happened to anyone. That would just be silly. No 11-year-old boy could have found out that he was a wizard and then went off to wizardry school. But that is exactly the premise of the most popular book of the 90s —Harry Potter. The premise does sound pretty simple, but author JK Rowling managed to craft intricate storylines of various adventures, with mysteries being deliciously unraveled along the way. The result? The highest selling children’s book in history. No other children’s book has ever made much of an impact as â€Å"the boy who lived†. From then on there were several other books written about magic, wizards, vampires, robots, things not of this earth. And I think this is indicative of what we as a people are ready for. We are a generation ready to be bewildered, to consider things outside our immediate reality. Wiktorin, in his paper about how the Harry Potter books relate to contemporary life, states that â€Å"constructing a world different to the ordinary one and marketing this, can certainly be a very lucrative enterprise† (2). This is exactly what Harry Potter and all the fantasy books of the nineties have offered us. A constructed world so different from our own, but governed by the rules and emotions that are quintessentially human. This readiness to consider things outside our realm went hand in hand with the explosion of the internet in the nineties. In 1984, if you were a lonely kid in school, you went home and dealt with it. In 1998, a nerdy 13-year-old who probably feels ill at ease with his schoolmates can log in on the internet after school and find an online community of people to talk to. In the 1990s, the internet was really primarily used for communication. The e-mail and the chat functions were the most popular internet activities. A study conducted by Axel Franzen shows that email increases social involvement and regression analysis shows that Internet users have 24% more friends (Lesnard, 4). The world got a lot smaller, and getting in touch was just a few clicks away. The amount of information that the World Wide Web has brought to individuals cannot be emphasized enough. If Harry Potter led us to believe or consider things that are outside our realm, the internet allowed us to think of the things that existed beyond our personal reality. It allowed us to be tolerant of differences, because these differences are no longer miles away from us. We hear about it a few clicks away. The things that we can see on the internet can also be seen by people with internet in China. It equalizes us somehow and allows us to interact in astounding ways. As much as Harry Potter brought about a considerable amount of whimsical escape and the internet allowed us to be more aware of others’ cultures and differences, certain events of the 90s unfortunately gave us first-hand experience of evil. In the middle of the decade, America experienced its first terror attack through the Oklahoma Bombing. Despite the number of wars that have been fought by our country, a terror attack was so surprising because it just didn’t make sense. The Oklahoma bombing wasn’t an unfortunate result of any military operation. It wasn’t the work of some psychotic man. It wasn’t an accidental occurrence. Rather, it was a carefully calculated plan with the sole purpose of terrorizing people. The perpetrators were apprehended and convicted, and the reasons behind their actions was said to be disappointment with how the U. S government handled past issues. Instead of letting their opinions known through protests, they took a course of action as arbitrary as it is terrorizing. The Oklahoma Bombing killed 108 people, including babies on daycare. This terrorist attack reminded us of the need for security, to protect our nation from people who are on the mission to destroy it. When it comes to vigilance against terrorism, â€Å"unlike most other enterprises, success and failure are measured according to the number of lives saved and lost† (Manzi, et. al. , 10). We cannot afford to lose the war against terror, as it will mean losing precious lives. After the Oklahoma bombing, the government implemented tighter security measures and that has stopped numerous other terror attempts. However there still continues to be groups of people who vehemently disagree with what America stands for as a nation. So much so, that they are willing to kill thousands of people just to show their hatred and defiance. Sadly, they succeeded again in 2001, when we found ourselves dealing with the horror that is 9/11. Every year we learn something new. Every decade stands for something. But during 1990s, aside from learning the Macarena and wearing baby doll dresses with high cut boots, aside from thinking that boy bands were actually cool, we grew a lot as a nation. The internet has shown us that the world as we know it could be perceived as an entirely different world for others. And it is important to be tolerant of differences, to respect differences. Terror attacks have shown us the extreme effects of our intolerance. Even the preferred choice of reading material shows that we are ready to tolerate changes, unlike Harry Pottter’s human family who can’t accept the fact that he’s a wizard. There is still so much to be learned, so many virtues to put into practice, and knowledge to be put in use. But I’d love to believe that the experiences we had in the 90s helped us a lot. And in retrospect, I hope that I will also consider this decade as great as the one it preceded. Works Cited: Lesnard, L. †Social Change, Daily Life, and the Internet†, Chimera Working Paper, 2005-07: Retrieved on 17 November 2008, http://hal. archives-ouvertes. fr/docs/00/04/46/29/PDF/CWP-2005-07-Lesnard-Social-Change. pdf Wiktorin, Pierre. â€Å"Constructing a Distinct Other: Harry Potter and the Enchantment of the Future† 17 May 2005. Retrieved on 17 November 2008, http://www. anpere. net/2007/12. pdf Manzi, Powers, Zetterlund. â€Å"Critical Information Flows in the Alfred P. Murrah Building Bombing: A Case Study†. The Terrorism Studies Series. Retrieved on 17 November 2008. http://www. mipt. org/pdf/murrahcasestudy. pdf How to cite Great Depression, Papers Great Depression Free Essays Therefore, small banks that gave the loans failed and big ankhs lost millions of dollars. In Industry, people bought all they could and factories produced too much so the companies had to lay off workers and the unemployment rate soared. The stock market then crashes because banks Invested peoples’ money In the stock market, but all of the money was gone. We will write a custom essay sample on Great Depression or any similar topic only for you Order Now Everyone lost billions of dollars. After all of this had happened, the final cause that made everyone go crazy were the banks falling. The farmers couldn’t pay back loans. The factories couldn’t pay back loans. The stock markets crashed. People were going to the banks and demanding for their money, but by the time they got there, the doors were already shut. Everyone thought, â€Å"What do we do now? We had lost everything we have lived for. † During this time period, there were many horrific problems Americans had to face. Americans had become unemployed and could no longer afford to live in their homes. The individuals that lost their jobs and homes often moved into places called hoverflies. They were old, small, cold, and poorly taken care of homes that were made of scraps. When the government failed to provide relief, President Hoover who was elected in 1932 to get the Americans out of the Great Depression was blamed for the intolerable economic and social conditions of the hoverflies. Great amounts of children died from starvation and malnutrition and some adults even killed themselves under the pressure because they could no longer take the Great Depression. They suffered a great deal. Many people ended up moving during the Great Depression to find a place more suitable for them. After everyone had realized hat the Great Depression was doing to them, there were some things that started to change. Programs were made, people put in effort to change the society and world around them. People were taken out of poverty and like drastic lives Americans were living and facing. The Civilian Conservation Corps (ICC) was created to provide work for men between the ages of nineteen and twenty five. They were able to help national and state parks preserve the environment. Along with the ICC, the Agricultural Adjustment Act was formed. It hired people to build post offices, schools, ND public buildings. Americans became artistes and painted murals In buildings. The Tennessee Valley Authority (TVA) was another program that helped Americans recover from the Great Depression. It provided work to build dams In rural areas for cheap electricity. As a result to all of these programs being made, the unemployment rate started to decrease and peoples’ lives started to go from terrible to somewhat normal again. There were a bunch of Individuals that also put time and effort Into helping Americans get out of this major crisis. President Hoover, for sure was one of he many people who helped. He was completely unprepared for the task of guiding encouraged Americans not to panic and promised there would be no recession. Franklin Roosevelt main goal was to end the Great Depression. His New Deal programs and policies focused on the three Or’s: relief, recovery, and reform. Despite the fact that he was in a wheelchair his charm did much to convince Americans that they had â€Å"nothing to fear but fear itself. † After the depression, Roosevelt successfully led the United States through World War II, was reelected to an unprecedented Ruth term in office. Hey Long created a plan called â€Å"share our wealth plan. † He believed in taxing the wealthy to give the money to the poor. He also wanted to limit the amount of money rich people had because he thought of it as unfair. Francis Townsend made a plan but it never went into effect, it didn’t pass Congress. He called it the pension plan. He wanted retired Americans to receive two hundred dollars each month to spend. Charles Slouching criticized Fad’s money and banking policies and wanted the government to nationalize the banks. How to cite Great Depression, Papers

Small Business Management Psychology of Entrepreneurship

Question: Discuss about theSmall Business Managementfor Psychology of Entrepreneurship. Answer: Introduction Comparison of Advantages between Starting a New Business and Buying an Existing One: The option of starting a new business on a small scale always remains there. On the other hand, in the case of buying an existing one, it is easier to acquire finance due to the given record of accomplishment (Baum, Frese Baron, 2014). Starting a brand new business has the advantage where one can apply his or her own unique ideas without being concerned about any previous baggage. On the other hand, when one buys an existing business it already has the prepared groundwork (Baum, Frese Baron, 2014). In a new business, it will be entirely on the entrepreneur to staff his office while an existing business will have experienced employees. In a new business, one can choose his market and customer independently. On the other hand, when one purchases an existing business it has reliable customers and existing source of income (Abdelkafi, Makhotin Posselt, 2013). Comparison of Disadvantages: A new business causes a delayed profitability, as one needs time to establish it. However, one might need to invest a lot more amount to an existing business after purchasing it. While starting a new business, one has to look for new customers and suppliers whereas after buying an outlet one might need to reconsider the previous contracts made (Baum, Frese Baron, 2014). The suppliers might not extend the credit in a new business that has no history whereas the outlet considered for buying has a large sum of amount receivables. Starting a new business comes with all the responsibilities and complications while in case of buying a business a person needs to consider the factors why the existing owner is selling it (Abdelkafi, Makhotin Posselt, 2013). Advice: Considering all the pros and cons of starting a new business from the scratch and buying an existing one, it is recommend to establish a business of ones own. Despite a lot of responsibility, it entails only the entrepreneur becomes responsible for the gains and loss he or she makes. In addition to that, the market of sports goods has been consistent in the mentioned city and it is likely that one will manage to make profit even if he or she sets up a complete new one. References: Abdelkafi, N., Makhotin, S., Posselt, T. (2013). Business model innovations for electric mobilitywhat can be learned from existing business model patterns?.International Journal of Innovation Management,17(01), 1340003. Baum, J. R., Frese, M., Baron, R. A. (2014).The psychology of entrepreneurship. Psychology Press.